Scrape out a small chunk of balm, rub with the palms of your hand. This will rapidly dissolve the balm. Then stroke or brush through the beard first working up against the grain & then patting it back down.
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Milkman Grooming Co recently released a new beard balm called “Spiced Vanille”. As you’d expect, it helps to shape & condition the beard but the real kicker is the fragrance. There’s a good whack of that addictive vanilla sweetness, with a bit of spice thrown in to man things up. Only for guys that constantly want to hear girls saying “Oh my god your beard smells amazing!”