The beard is one of the oldest and manliest of traditions.

The modern bearded gentleman has broken the ‘facial hair’ stereotype and is no longer seen as an unkempt wilderbeast, but rather a sophisticated, dapper gentleman exuding style and manliness. The modern beardsman knows how to groom and has at his disposal, a range of beard oil’s, beard balms and moustache wax designed to nourish, control, maintain and make his statement of man smell outright fetching.

Here at The Bearded Stag not only have we done the hard yards and put these products through the toughest of tests to ensure we carry the finest collection of beard oils and balms, but we also specialise in offering everything the dapper gentleman needs, from experienced advice we’ve gained living the bearded lifestyle, hair pomade and wax to control your top half and the essential tools needed to maintain your glorious facial wingman. Our strategy is simple, we source the world’s best, tried and tested products that are hand crafted here in Australia and all around the world, offer them at the best prices and emulate that ‘old school barber shop style’ service. Our aim is to continue and feed the modern beard movement by fostering the evolution of hairy beast to well-groomed gentleman to ensure the beard truly is the craft of manliness.



Anthony Kenny
Strategy, Marketing and Management

Frustrated at the market for leaving hairy men with little options when it comes to beard grooming, Anthony Kenny set out to develop The Bearded Stag and offer the community a destination providing essential products and style guides for the well groomed beardsman. Sourcing only the best brands, Anthony also heads up our marketing team ensuring The Bearded Stag is at the forefront of the Beard Revolution.  

Annitta Jones
Operations, Promotions and Accounts

Savvy social media shark and honorary friend of the bearded community, Annitta is in charge of spreading the good word about The Bearded Stag. Not afraid to crunch some numbers, Annitta also makes sure all our accounts and daily operations are in tip-top shape.